Published on: 18/09/2020

CD is not dead...

And time to stop hearing that vinyl has surpassed CD sales, that CD sales are down, that people are “rediscovering” vinyl… LIES !!!!
It is true that vinyl is in fashion especially among young people who are discovering it (but who will most likely abandon it in a few years because they will get bored, they will not have time to dedicate to it, it is not comfortable, etc.). But it is also true that there are no more titles to sell on CD !!!!!
Record companies are continually putting out of stock titles that were selling normally and constantly. Why do they do it? Simple: downloading and streaming makes them earn more without the problem of inventories, they earn more with the revenues of the music editions than physical sales, and so on and so forth. They print vinyl because it's the new (old) trend fashion.
But we find the market (especially the Italian one) devoid of titles still in demand, economically viable and that it is not known if they will reprint. So things like Ivan Graziani's almost complete discography, almost all the titles of Battiato's progressive period, part of the Matia Bazar discography with Ruggero on vocals are missing from the market. There are several titles of the Nomads, the Orme, the Banco del mutual Aid. Almost all of the Rector's discography has been missing for a lifetime. There is not even a "best of" by De Gregori in circulation .... And I could go like this with single examples or not.
What about the market for over… a certain age! Years ago there were beautiful double CD collections that offered the best of artists from the 50s / 60s in the original version with the “Italian” repertoire also re-proposed for various foreign artists. Example: Paul Anka, Neil Sedaka, Sylvie Vartan, The Rebels, The Ones, and so on. Then move on to products from the 70s with things like Bottega dell’arte, Giardino dei simpli, Gens, Stefano Rosso, Claudio Lolli, etc.
The "over" audience is not a public for downloads or streaming or that hacks on the internet, it is an audience that has already left vinyl for the then convenient novelty of the CD and now even if it is a slice of the market that does not buy in industrial quantities , would like to continue to find the artists of his youth available on CD to be able to buy them as before in the shops.
All this without counting the fact that many previously existing vinyl titles have never been reissued on CD and last but not least we see many previously existing titles normally on the market now being merged into often monumental box sets that not everyone is able to buy or not. They "want" to buy as the rest of the contents of the box are all or almost already in their possession.
And in all this talk we see on the web, many people who are willing to spend much more than a vinyl in order to have a certain CD that is missing.
SO, LORDS OF THE NEWS OR OF THE RECORDS, LET'S SEE NOT TO TAKE AROUND: THE CD MARKET IS STILL ALIVE AND VEGETABLE (with a decline, of course, this cannot be denied) BUT YOU WANT TO TURN IT OFF AS IT WAS HAPPENING FOR THE VINYL AT THE BEGINNING OF THE 1990s.
…. AND THEN SOMETIMES THEY COME BACK!

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